‘Irresistible’ Helps Us Learn Why We’re So Addicted To Our Technology


I don’t know about you, but I am hopelessly addicted to my iPhone and laptop. I am on them all day. Checking. And checking some more.  What am I checking, you ask? Nothing really. Instagram. Twitter. Nothing but nonsense, really. I am wasting my life looking at memes and hot takes from Internet talking heads. Why do we all do it? I don’t know. But Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked is a highly reviewed new book that breaks down this helpless addiction we all have. One journalist even called it, “One of the most mesmerizing and important books I’ve read in quite some time. That’s high praise. Buy Now

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