The Nike Adapt BB Brings the Future to Footwear

Truth can be stranger, and sometimes even better, than fiction. When it comes to the future of footwear, Nike’s self-lacing sneakers from Back to the Future often comes to mind. It’s been a few decades since Marty McFly first rocked the Nike MAGs in 1989, but boy did Nike deliver.  We saw innovation, reinvention, and a glimpse of modern performance footwear in 2016 when the Nike HyperAdapt 1.0 was introduced. It was one of the most critical advancements to custom fit sneakers in the history of footwear. HyperAdapt 1.0 featured adaptive lacing technology. A sensor in the heel automatically adjusts the laces to tighten and buttons on the side can be used to tighten and loosen as needed for the perfect fit. It was a game changer and all the hype. Now, Nike’s back with an update, smarter and better than before. Cue: The Nike Adapt.

The future of footwear

Nike introduces the new Nike Adapt platform to basketball. Basketball was the first sport to adapt the new platform because of the demands of the game, according to Eric Avar, Nike VP Creative Director of Innovation. Bball players have to adapt quickly on the court, so the ability for their shoes to loosen and tighten is important for performance. Having a custom fit will provide uncompromised lockdown, feel, and traction throughout the game.

The Nike Adapt BB was born out of a lot of research and testing, including impact tests, intense temperatures, end-of-life tests, which lasted tens of thousands of cycles long, and waterproof tests to simulate the sweatiest feet. Boston Celtics small forward Jayson Tatum was one of the athletes testing the innovative sneaker, going through a run of workouts and pickup games and putting the shoe through utter exhaustion.

The Nike Adapt BB’s upper has an outer black shell made of high-tenacity Flyknit and inner white shell with a QuadFit mesh that conforms to the foot and stays snug as a bug. The midsole features Cushion foam.

A smart sneaker like no other

Like HyperAdapt 1.0, when you step into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot, adjusting accordingly for that perfect, custom fit. The underfoot lacing’s tensile strength can pull 32 pounds of force to secure the foot, so you’ll be free to move without restriction. Nike’s new FitAdapt system brings innovation to your shoe. Change your fit setting by manual touch or using the Nike Adapt app. When you’re catching your breath off court, you can loosen the shoe to stretch and relax. Going back in? Tighten it up. Nike will also have firmware updates for the FitAdapt tech as they become available, so your fit is always sharpened to precision. A forthcoming feature allows you to prescribe a different tightness setting for warm-ups.

Your phone, your laptop, your tablet. Everything needs a charge nowadays, and now, so do your shoes. The Nike Adapt BB comes with a charging mat. A full charge cycle can last 10-14 days and lights and a soft E-flat major sound from the sole alert you of low battery life.

The Nike Adapt BB goes on sale February 17th. Say goodbye to velcro and laces. For $350, the future is yours.  Learn More 


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