Innovate or get left behind. That is the reality that every company in every industry is facing in a world of ever-changing technology. The issue companies face when doing this, however, is over-innovating. Creating products that are extreme departures from your classics and essentially turning your back on your core customer base. With the Nissan Xmotion SUV Concept, the automaker aims to bring their cars into the future — with minimalistic design and modern digital technology — while maintaining some semblance of the Nissan brand their customers have come to know and love.
“In the Xmotion concept, we explored the more rugged and powerful side of Nissan Intelligent Mobility. Bold and powerful forms and proportions are, upon closer inspection, contrasted with aspects of traditional Japanese craftsmanship expressed in a contemporary way,” said Alfonso Albaisa, senior vice president of global design at Nissan Motor Co., Ltd. “The exterior’s combination of western and eastern concepts continues inside the Xmotion, where advanced connectivity and autonomous technologies mix with modern Japanese digital art and cultural craftsmanship. At a glance, Xmotion may appear to have a minimal design language, but a closer look reveals layers of detail that make this concept exceptional.”
“We envision the Xmotion concept to be a highly functional SUV that can be driven every day, yet can take the owners and friends to a national park or recreation area on a whim,” Albaisa said. “With its combination of style and technology, this concept fulfills Nissan’s mission of moving people to a better world.”
As you can clearly see from the images and video below, this isn’t your mother’s Nissan SUV. The Nissan Xmotion SUV Concept has 21-inch wheels, suicide doors, and a digital dashboard that consumer the entire width of the vehicle.