If you’re anything like me, you love coffee. You live because coffee brings you LIFE. Without it, you’re worse than a mere mortal, you’re a groggy sack of crap who is endlessly sleepy and unstoppably worthless. Suffice it to say, life without coffee is not a life I want to live. And I’m not even drinking good coffee most of the time. Truthfully, I never knew what good coffee really was until the moment I tasted the coffee from Per’La Specialty Roasters. It. Is. That. Good.
Although the Miami-based company, which was founded by Paul Massard and Chris Nolte (pictured below), is still in its infancy, the Miami New Times already named it the Best Coffee of 2016. People aren’t hurling out praise like that if your coffee is just “decent-tasting” or “OK” or “the best thing I can say about it is at least it didn’t burn a hole through my esophagus.” People say that when your product is top-drawer down to the last drip. Trust me, Per’La is.
So what makes Per’La superior?
According to Nolte, “Most coffee drinkers have never tasted freshly roasted coffee before. Most commercial coffee is months and sometimes years old which greatly impacts the flavor and aroma of the coffee. We encourage our customers to consume our coffee as closely to the roast date as possible to get the full experience. We source our coffee from the top five percent of coffee produced in the world. The coffees we choose are graded side-by-side against other highly-graded micro lots and we choose the coffees that stand out from their peers. Once you drink a highly graded, freshly roasted coffee, going back to a K Cup or Starbucks gets tougher and tougher. It’s pretty similar to craft beer – Are you going back to commercial beer after you’ve had a great micro beer?”
Hmmm, I do enjoy a nice Corona Light from time to time, but I see his point.
Per’La also gets their taste edge because Massard is a Certified Q Grader by the Coffee Quality Institute and has many years of bean hunting experience. His tireless search for the absolute best coffee has taken him all over the world and he tells us he’s leveraging those past travels to help make Per’La a dominant coffee brand, “Many of our coffees are directly purchased based on relationships I’ve developed traveling the world as a coffee buyer. My time in Eastern Africa, and Central and South America have allowed me to meet and work with some incredible producers who are as dedicated to coffee farming as we are to roasting.”
Per’La can be purchased via their online store.