The whole marketing campaign around Under Armour‘s new golf shoe for Jordan Spieth aptly called the “Spieth 2” is Made to Score. Meaning, these shoes were made to score. What does it mean to be Made to Score? Does it mean hitting the longest drives or making the most incredible shots with every swing? According to Under Armour, it’s not that. Instead, it’s in the way you approach the game; the obsession over what others dismiss as the little things.
When you think about the qualities above, one golfer comes to mind. One golfer out there seems to have focus that is unrivaled, who works backwards from the pin on every shot, painting a picture on the course before every round. With the most analytical mind on the course, a razor-sharp single-mindedness and a flair for the dramatic, he manages to be one of the most elite golfers in the world, and he always finds a way to score. This man, a multi-major championship winner, is Jordan Spieth. He is MADE TO SCORE.
The attributes that make Jordan who he is are embodied in the latest golf shoe offering from Jordan and Under Armour, the Spieth 2. Embedded in every fiber of the Spieth 2 is Jordan’s maniacal focus, fierce intelligence, courage to fight and infinite creativity. A bold evolution of last year’s groundbreaking Spieth 1, the Spieth 2 was rigorously tested by Spieth himself and built to help him accomplish one main goal: to score.
The Spieth 2 retails for $200 and hit for pre-sale this morning on UA.com and will officially launch on February 2nd at Under Armour Brand Houses, UA.com and select retailers nationwide. Buy Here